In the United States, most young people begin drinking alcohol at age 13, and every day, more than 5,000 kids under 16 have their first taste of alcohol. With the prevalence of underage drinking, researchers at the Johns Hopkins Bloomberg School of Public Health decided to look into how many young people are exposed to alcohol advertising through magazines. They found that exposure decreased by 48 percent between 2001 and 2008. In 2003, the alcohol industry voluntarily pledged to not place alcohol ads in magazines with more than 30 percent youth readership.
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