Anyone who smokes knows just how difficult it is to quit—and stay abstinent. Of the 46 million Americans who smoke, about 70% want to quit, 40% actually try to quit, and only 5% are able to quit on their own. Thanks to the greater availability of cessation therapies, 25% of smokers who try to quit using nicotine replacement therapy (known as NRT, a treatment method which combines the use of nicotine patches and behavioral therapy) are able to remain abstinent. What makes NRT more effective than trying to quit cold turkey? Researchers at Yale University’s psychiatry department are saying that standard therapeutic techniques are actually the key to cessation success.
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